CCRN makes an impact
The Cochise Conservation and Recharge Network (CCRN) is pleased to announce that its 5-Year Review and 2020 Annual Report was selected to receive an Impact Award from the Public Relations Society of America (PRSA) Southern Arizona chapter. The award was given at the annual PRSA Impact Awards recognition ceremony held on November 2, 2021, at Reforma in Tucson.
The CCRN is a group of diverse stakeholders using science to inform replenishment projects along the San Pedro River to ensure there’s enough water for people and nature.
Throughout the West, drought increasingly results in urgent water shortages, and local communities need to understand these issues in greater depth if they are to join in practical, meaningful solutions. The aim of the 5-Year Review and 2020 Annual Report, CCRN’s most comprehensive marketing and communications piece, is to attract resources, funding, and political support necessary to implement CCRN’s goals to develop and maintain groundwater recharge and water conservation projects in Cochise County. The report provides background information about CCRN, focuses on CCRN’s water challenges, conveys highlights of annual monitoring results, and emphasizes long-term benefits to the San Pedro River and the region’s economy. The Nature Conservancy, a CCRN partner, secured funding for the report from the Walton Family Foundation, and Montgomery & Associates, a Tucson-based water resources consulting firm, developed and produced the report.
CCRN, which comprises Cochise County, the City of Sierra Vista, The Nature Conservancy, Hereford Natural Resources Conservation District, the City of Bisbee, and Fort Huachuca, was established in 2015 to implement projects that could meet the water needs of the San Pedro Riparian National Conservation Area (SPRNCA), as well as local communities. Local and federal partners of the CCRN have joined forces to develop innovative projects for a resilient water supply for both people and nature along the San Pedro River.
The PRSA Impact Awards celebrate the skill, creativity, passion and legacy of excellence within the Southern Arizona public relations, marketing, and communications community.